Eudon Choi

Looking back to London Fashion Week, on Saturday 18th I was particularly fond of the Eudon Choi show.  

Winner of the Vauxhall Fashion Scout Merit Award, as well as receiving backing from the new British Fashion Council x Elle Launch Pad, Choi is obviously hot stuff right now.

Having worked for Twenty8Twelve, Choi is well-versed in the art of understated cool..

This season sees Choi re-working classic workwear - aprons and overalls are inherent in every piece.  Extremely wear-able, the collection also includes such showpieces as the LBD above with a rather revealing cut and multiple straps.

Skirts layered with belts/bumbags, trenches, duffle coats and all adorned with leather patches and superfluous straps - there's almost something futuristic and yet wholly vintage (thirties..?) about this collection.  It is beautiful in its simplistic practicality and yet the seemingly practical elements actually serve no purpose in many of the designs.

In the designer's own words, this season he is inspired by “the industrial revolution; vintage warehouse overalls; the universal and democratic appeal of cotton.”

Playing on the idea of practical features and making them decorative, Choi has created a collection which is an absolute joy and totally 'lust-have'.

This jacket (below) with its neutral tones and multiple deep pockets would look so fresh with floaty maxis or silk shorts come summer (think safari or military) but could easily make the cut for Autumn 2011 too (perhaps with velvet leggings and boots..).

I'm afraid the picture I took doesn't really do it justice, but the pink shirt (below) has extra sleeves on the breast and torso.  Silky and feminine yet with this military detail this shirt could easily be worn by women with a penchant for male tailoring or equally by those who favour the pretty.

To conclude this collection Choi sent out some beautiful asymmetrically draped and bound dresses in both dusty pink and olive green marble effect.

Stunning.

I am totally in love with this entire collection.  Someone please point me in the direction of a point of sale...